Do Your Own Small Business SEO To Rank Your Website




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Google has reminded us that we need to post great content on our websites. They say that if you write outstanding content - including informative articles that include pictures and videos – that your site will rank well. It may take time, but you will get found by the people searching for what it is that you do (and what you write about). If people decide to stay on your site and spend time browsing your pages, you will soon begin to rank higher and become an authority. Over time, as your site begins to gain momentum, there is no question that you will soon begin to move up in search results for your keywords.



Page Title


The next thing Google suggests you do is optimize each page of your website so that it can help them understand what it is about. Also, when you do this, you make it easier for human viewers to understand what each page of your site is about. In turn, when Google spiders your site, this important data will instruct it what each of your pages is about. For example, using short, brief, and concise titles for your pages are a great way to inform everyone what a particular page is about.



Page Description



The description is also important. Not only is your description a great way to paraphrase your page content in a sentence or two, it is also a great way to distinguish yourself in search results. If you do not put a “meta” description in your page source code, your default description will be the first couple lines of copy from your web page. While this may help provide a glimpse for a searcher, it may not be that compelling. Write a separate, compelling description for each page on your site and you will entice a Google searcher to click on your site instead of your competitor’s site.



Backlinks To Your Website



It has been called the “holy grail” of search engine optimization work for a website. Backlinks are links back to your site from other sites on the internet. There are so many different ways to get backlinks that we do not have time to go over them all here. However, it is clear that a large number of backlinks pointing back to your site – with your keyword as the clickable link – will help your website to rank well for the keywords you are linking with. Keep that in mind as you decide to embark on your small business SEO efforts.

small business seo